A Guide to Empirical Research in Communication: Rules for Looking

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author s easy writing style lends both interest and clarity to this introductory communication text.
Author: Sumser, John R. (Robert)

Publisher: SAGE Publications, Inc

Binding: Paperback

Language: English

ISBN-10: 0761922229

ISBN-13: 8580000762587