A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

Product DescriptionA Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.Review'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' - Sonia Livingstone, London School of Economics and Political ScienceAbout the AuthorKlaus Bruhn Jensen is Professor in the Department of Film and Media Studies, University of Copenhagen and Adjunct Professor at the University of Oslo. His previous publications include A Handbook of Qualitative Methodologies for Mass Communication Research (coeditor, 1991) and News of the World: World Cultures Look at Television News (editor, 1998), both published by Routledge.
Author: Jensen, Klaus Bruhn

Publisher: Routledge

Binding: Paperback

Language: English

ISBN-10: 0415225884

ISBN-13: 9780415225885