Completely revised and updated to include the ongoing financial crisis and the Obama administration's programs to combat it, this is the best available introductory textbook for an undergraduate course on Financial Markets and Institutions. It provides balanced coverage of theories, policies, and in..
An Introduction to Literary Studies provides the beginner with an accessible and comprehensive survey of literature. Systematically taking in theory, genre and literary history, Klarer provides easy to understand descriptions of a variety of approaches to texts. This invaluable guide includes sectio..
This introductory text, now in its fourth edition, is a classic in its field. It shows, first and foremost, the importance of philosophy in educational debate and as a background to any practical activity such as teaching. What is involved in the idea of educating a person or the idea of educational..
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organis..
The first book of its kind in the field, this timely introduction to post- colonial theory offers lucid and accessible summaries of the major work of key theorists such as Frantz Fanon, Edward Said.Homi Bhabha and Gayatri Spivak. The Guide also Explores the lines of resistance against colonialism an..
Now redesigned for increased user friendliness, this readable and practical introduction to the public policy process is intended for students in either traditional academic or professional programs at the undergraduate or graduate level. The author's direct writing style and extensive use of exampl..
Is it true that religion is weakening in modern times, or are we facing religious resurgence What is fundamentalism How does it emerge and grow What role does religion play in ethnic and national conflicts Is religion a fundamental driving force or do political leaders use religion for their own..
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting..
This work gives a broad introductory overview of the topic of usability. Firstly, usability is defined and a framework for identifying different aspects of usability is given. The main principles for creating usable designs are expounded, followed by practical advice as to how to design usable produ..
An Introduction to Visual Culture provides a wide-ranging introduction to the now established interdisciplinary field of visual culture.Mapping a global history and theory of visual culture, An Introduction to Visual Culture asks how and why visual media have become so central to everyday life. This..
"Wonderfully practical....just what every media writer needs."Christopher H. SterlingGeorge Washington University* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions* Outlines the key skills..
Philosophy: An Innovative Introduction features a unique, engaging approach to introduce students to philosophy. It combines traditional readings and exercises with fictive narratives starring central figures in the history of the field from Plato to Martin Luther King, Jr. The book makes innovative..
Clear and accessible, Analysing Architecture opens a fresh way to understanding architecture. It offers a unique ‘notebook’ of architectural strategies to present an engaging introduction to elements and concepts in architectural design. Beautifully illustrated throughout with the author’s original ..
Analysing Discourse is an accessible introductory textbook for all students and researchers working with real language data.Drawing on a range of social theorists from Bourdieu to Habermas, as well as his own research, Norman Fairclough's book presents a form of language analysis with a consistently..
Founded in 1955 under the editorship of Michael Fordham and with the encouragement of C. G. Jung, The Journal of analytical Psychology is the leading international Jungian journal. The ^Journal explores the practice as well as the theory of Jung's ideas and is dedicated to the comprehensive and in-d..
This textbook is designed to enhance the thinking and writing skills that students need for both academic and occupational success. It helps to prepare students for the verbal portions of the SAT, PSAT, ACT, GED, and GRE and offers tips on how to pass writing tests often required for promotion/gradu..
Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, ide..
Analyzing American Democracy teaches students to think analytically by presenting current political science theories and research in answering the engaging, big questions facing American politics today. It serves as both an introduction to American politics and to the discipline of political science..
Devised in collaboration with the Open University and Macquarie University, Australia, Analysing English in a Global Context is specifically designed for the postgraduate student market, as well as for teachers of English as a second or foreign language throughout the world. This is a groundbreaking..
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that..
Although there are many textbooks in the field of educational administration describing various organizational theories, this text is unique in tying organizational theory explicitly and systematically to a well-formulated problem- analysis methodology. It provides particular examples of bureaucrati..
Gavin Hardy and Laurence Totelin have brought together their botanical and historical knowledge to produce this unique overview of ancient botany. It examines all the founding texts of botanical science, such as Theophrastus' Enquiry into Plants, Dioscorides' Materia Medica, Pliny the Elder's Natura..
From the first major discoveries a century ago, the painted portraits of Roman Egypt were a revelation to scholars and the public alike, and the recent finding of a new cache of these gilded images, which made national headlines, have only heightened their mystery and appeal. Published to coincide w..
In this revised edition, Matthew Dillon and Lynda Garland have expanded the chronological range of Ancient Greece to include the Greek world of the fourth century. The sourcebook now ranges from the first lines of Greek literature to the death of Alexander the Great, covering all of the main histori..
The theorem of Pythagoras, Euclid's "Elements", Archimedes' method to find the volume of a sphere: all parts of the invaluable legacy of ancient mathematics. But ancient mathematics was also about counting and measuring, surveying land and attributing mystical significance to the number six.This vol..