Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable en..
Its been shown again and again that business components from R & D to systems, engineering to manufacturing can benefit from a project-centered management approach. Now, organizations that have had success at the departmental or divisional level are taking the project management approach to new leve..
For some, a job is just a way to pay the bills. For others -- those whose careers fit their passions and personalities -- it is a source of great satisfaction and success. Career Match is designed to help people discover their ideal work. Using the author's revealing ten-minute self-assessment, the ..
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance,..
Coaching, counseling, and mentoring can dramatically improve employee productivity and satisfaction. But theres a big difference between continuously encouraging employees to do their jobs well (coaching), attempting to fix poor performance (counseling), and helping top performers excel (mentoring)...
For those in pursuit of commercial real estate opportunities, learn the tools to be successful in this helpful guide by an expert in the industry.Independent commercial real estate broker Michael Reinhard has been leveraging the financial benefits of our strong economy for years. In this practical a..
A major breakthrough in the way goods and services [are] sold. When Mack Hanan speaks, we should all listenreally listen. Selling Magazine Do you sell products or services It doesnt matter: What youre really selling is customer profit. You help your customers and clients make profitable business de..
Product DescriptionEverything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, re..
Argues that some companies are using cult-like tactics to make employees dedicate themselves to the company at the expense of private life and community Author: Arnott, Dr. Dave Publisher: AMACOM Binding: Hardcover Language: English ISBN-10: 0814404936 ISBN-13: 9780814404935..
Examines the lives and careers of thirty-two African Americans who have risen through the ranks of American businesses to positions of power, recounting their career trajectories, motivations, support systems, and strategies. Author: Turnock, Judith L. Publisher: AMACOM Binding: Hardcover Language: ..
The rules for finding work once seemed pretty straightforward. In this myth-busting book, Author R. William Holland, a human resources insider, shows job seekers how those rules have changed. A clear resume, rehearsed interview answers, and face-to-face networking are no longer enough to land the jo..
How advertising and marketing managers can partner with their ad agencies--to achieve new levels of advertising success."The vast majority of ads are mediocre--but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. ..
ReviewTraining consultant Lucas has written a computer manual-sized collection of training tools that emphasize fun, participation, and "brain-based" learning. -- The Business Reader Review, February 2003Product DescriptionTrainers have to be creative if they want their participants to feel excited,..
CROSS-TRAIN YOUR BRAIN A Mental Fitness Program for Maximizing Creativity and Achieving Success When you change the way you think, you can change your life. That's the message and the goal of this dynamic mental workout created by creativity guru Stephen Eiffert. Cross-Train Your Brain shows readers..
What is quality customer service, and how do you consistently deliver it for your customers Discover the answers in this go-to guide for helping business professionals deliver outstanding customer service that keeps customers coming back.In this trusted customer service classic, the renowned busine..
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management actio..
Product Description Success at work isn't just about working harder. It means thinking and working smarter. The Self-Development for Success series helps you quickly improve basic but crucial professional skills--and ensure your ongoing career success.These brief, visually attractive, interactive bo..
Counsels readers on how to develop influential skills, explaining how to become more adaptable and insightful according to specific needs while outlining practical approaches for a variety of situations. Author: Bacon Ph.D., Terry R. Publisher: AMACOM Binding: Hardcover Language: English ISBN-10: 08..
"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODINIn a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensit..
Product DescriptionIn the ever-changing world of complex international rules, laws, and regulations, even seasoned export/import professionals may find themselves in unfamiliar situations. This comprehensive answer book supplies readers with a clear view of the entire process, explaining the ins and..
The details of international business are growing more complex by the dayand even the most seasoned professionals can find themselves in need of guidance. This comprehensive answer book supplies readers with a clear view of the entire export/import process, explaining the ins and outs of shipping an..
The true secret of high achievers is that they know how to find their "focal point" - the one thing they should do, at any given moment, to get the best possible results in each area of their lives.Bestselling author and motivational speaker Brian Tracy brings together the very best ideas on persona..
More than ten years ago, the first genetically modified foods took their place on the shelves of American supermarkets. But while American consumers remained blissfully unconcerned with the new products that suddenly filled their kitchens, Europeans were much more wary of these “Frankenfoods.” When ..
Formula for Success: A Core Concept of Management Author: Appley, Lawrence Asa Publisher: AMACOM Binding: Hardcover Language: English ISBN-10: 0814453392 ISBN-13: 9780814453391..
In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do How can they inspire their people to perform at their absolute best Whatever the situatio..