Search

Prentice Hall

Consumer Behavior: A Framework

From the Inside FlapPrefaceWe wrote Consumer Behavior. A Framework to provide a concise yet complete overview of the field of consumer behavior. Our goal was to strip away all of the excess baggage found in today's textbooks on consumer behavior. Framework contains the factual material that students..

Cengage Learning

Cornerstones of Cost Accounting (Available Titles ...

Providing the most up-to-date and thorough coverage of cost management topics, Hansen/Mowen's CORNERSTONES OF COST ACCOUNTING provides students with a solid foundation with its unique Cornerstones approach. Created from our research on student learning behavior, this step-by-step format helps studen..

South-Western College Pub

Cost Management: Accounting and Control (Available...

Product DescriptionCOST ACCOUNTING emphasizes that changing conditions often require a change in cost management systems. Emphasizing this point stresses the dynamic and exciting nature of the field. By taking a systems approach -- one that first covers functional-based cost and control and then act..