Tags: 9780136015963, Pearson College Div, Solomon, Michael R., Hardcover

Consumer Behavior: Buying, Having, and Being

Price: $13.28
  • Publisher: Pearson College Div
  • SKU: RED0136015964
  • ISBN: 9780136015963
  • Condition : Used
  • Availability: In Stock
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Author: Solomon, Michael R.

Publisher: Pearson College Div

Binding: Hardcover

Language: English

ISBN-10: 0136015964

ISBN-13: 9780136015963

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