Tags: 9780073136660, McGraw-Hill/Irwin, Schaefer, David, Paperback
Essentials of Contemporary Advertising
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Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Author: Schaefer,David
Publisher: McGraw-Hill/Irwin
Binding: Paperback
Language: English
ISBN-10: 0073136662
ISBN-13: 9780073136660
Author: Schaefer,David
Publisher: McGraw-Hill/Irwin
Binding: Paperback
Language: English
ISBN-10: 0073136662
ISBN-13: 9780073136660