Tags: 9780072998375, McGraw-Hill, Stanley J. Baran, Hardcover
Introduction to Mass Communication : Media Literacy and Culture
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Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Author: Stanley J. Baran
Publisher: McGraw-Hill
Binding: Hardcover
Language: English
ISBN-10: 0072998377
ISBN-13: 9780072998375
Author: Stanley J. Baran
Publisher: McGraw-Hill
Binding: Hardcover
Language: English
ISBN-10: 0072998377
ISBN-13: 9780072998375