Tags: 9780761920441, SAGE Publications, Inc, Greenbaum, Thomas L., Paperback
Moderating Focus Groups: A Practical Guide for Group Facilitation
Price: $16.15
Shipping & Tax will be calculated at Checkout.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Author: Greenbaum, Thomas L.
Publisher: SAGE Publications, Inc
Binding: Paperback
Language: English
ISBN-10: 0761920447
ISBN-13: 9780761920441
Author: Greenbaum, Thomas L.
Publisher: SAGE Publications, Inc
Binding: Paperback
Language: English
ISBN-10: 0761920447
ISBN-13: 9780761920441