Tags: 9780761920441, SAGE Publications, Inc, Greenbaum, Thomas L., Paperback

Moderating Focus Groups: A Practical Guide for Group Facilitation

Price: $16.15
  • Publisher: SAGE Publications, Inc
  • SKU: RED0761920447
  • ISBN: 9780761920441
  • Condition : Used
  • Availability: In Stock
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Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Author: Greenbaum, Thomas L.

Publisher: SAGE Publications, Inc

Binding: Paperback

Language: English

ISBN-10: 0761920447

ISBN-13: 9780761920441

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