Strategies for E-business: Creating Value Through Electronic and Mobile commerce, Concepts and Cases

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
Author: Enders, Albrecht

Publisher: Pearson College Div

Binding: Hardcover

Language: English

ISBN-10: 0273710281

ISBN-13: 9780273710288